This event is the latest addition to Coeur d’Alene’s unmatched setting, amenities and commitment to an active lifestyle.  Sponsorship offers a unique opportunity to showcase your company while demonstrating your support of the healthy, active lifestyle. 

Coeur d’ Alene already has established itself as a triathlon city by hosting the Ford Ironman and the CDA Triathlon annually.  The Ironman brings worldwide exposure to our community not to mention the millions of dollars of revenue.  Participants from several states come to compete in the CDA Triathlon.   

Triathlon is fast becoming a powerhouse in the active-lifestyle market. FEW SPORTS CAN MATCH TRIATHLON’S IMPRESSIVE DEMOGRAPHICS. Extremely focused and driven to succeed, these affluent young professionals not only embrace new technologies but also have the purchasing power to obtain them. They are continually searching for products and locations they believe will give them an edge and that will add to their distinct image as a triathlete. As informed, active consumers, they are the people that friends, family members and neighbors look to for advice on purchasing decisions. 

Statically, triathletes* are:

64% Male - 36% Female

Average Annual Income is exceeds $100,000

Spends $3 Billion Annually on Products and Services

86% Have a Four-Year College Degree

Largest Age Groups are 35-39 and 40-44

67% Are Business and Community Leaders Between 30-50 Years Old 

This event is a sprint distance triathlon. This distance is incredibly popular because it appeals to nearly everyone.  It can be completed by beginners, yet novice triathletes love to use them as training for longer distance races.   

All of these dynamics create a perfect opportunity for your company to sponsor this triathlon, a first for this community.  The closest sprint distance race is held in Liberty Lake, WA, for women only.  It sells out every year within minutes of opening registration. 

*Statistics provided by USAT, the sanctioning body of Triathlon and Triathlete Magazine